single phase

SPRING-SUMMER 2018

SPRING-SUMMER 2018:

THE SPRING-SUMMER 2018 COLLECTION IS INFLUENCED HEAVILY BY THE 1970’S FORMULA ONE AUTO RACING. THE IMPACT AND THE ENERGY OF THIS MONUMENTAL RACING EVENT IS EMBEDDED DEEPLY INTO THE COLOR SCHEME, SILHOUETTE  AND VERY DISTINCTIVE GRAPHICS. 

THE SHAPES OF THIS COLLECTION ARE INSPIRED BY A MODERN TAKE ON 1970’S STYLE, SPECIFICALLY WHAT FORMULA ONE VIPS WOULD WEAR DURING THESE DRAMATIC EVENTS WITHOUT ANY TRADITIONAL TAILORING.

GRAPHICALLY, SS18 FOCUSES ON SOME KEY ELEMENTS OF FORMULA ONE AUTO RACING-I.E., FINISHING FLAG, PIT STOP CLOCK, PODIUM, RACE TRACK, SPONSORS, TEAMS AND MORE. BUT WHERE OTHER BRANDS ARE LIMITED TO SUPERFICIAL REPRESENTATION, “SINGLE PHASE” DIVES DEEPER WITH ELECTRICAL ENGINEERING SYMBOLS TO CONVEY EVEN MORE THE ENERGY OF SUCH COMPETITIONS. FOR INSTANCE, ON THE RED HOODIE EXISTS A ‘TIRE SPONSOR’: ‘PHASESTONE’  WHICH IS PLACED RIGHT BELOW THE SYMBOL THAT STANDS FOR ‘CONTROL’. THERE IS INDEED NO GRIP/CONTROL WITHOUT THE RIGHT SET OF TIRES. THIS NOT ONLY TIES THE GRAPHICS TOGETHER, BUT ALSO GIVES NEW LIFE TO A WORLD OF FORUMA ONE AUTO RACING BY MEANS OF UTILIZING SOME OF THE BEST FABRICS FROM JAPAN AND ITALY, CREATING AN EXTRAORDINARY PASSIONATE PROJECT. 

LOCATION: LOS ANGELES, CA

MODEL: CHERISH WATERS & AARON BERNARDS

STYLING: KIAN ALAM

PHOTOGRAPHY: KIAN ALAM

VIDEO: ALEXI PAPALEXOPOULOS

MUSIC: KIAN ALAM